Sylvia Plath submitted nearly 50 pieces to Seventeen before her first short story, "And Summer Will Not Come Again", was accepted and published in the August 1950 issue. Today, the magazine entertains and promotes self-confidence in young women. The magazine became an important source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. From 1945 to 1946, the magazine surveyed teen girls to better understand the magazine's audience. Teena ran internationally in newspapers for 20 years.Īfter Seventeen was launched in New York City in September 1944, Estelle Ellis Rubenstein, the magazine's promotion director, introduced advertisers to the life of teenaged girls through Teena, selling advertising in Seventeen at the same time. In July 1944, King Features Syndicate began running the comic strip Teena, created by cartoonist Hilda Terry, in which a typical teenager's life was examined. The concept of "teenager" as a distinct demographic originated in that era. Seventeen enhanced the role of teenagers as consumers of popular culture. Working from New York, she provided teenaged girls with working-woman role models and information about their personality development and overall growth. Seventeen was founded by publisher Walter Annenberg, owner of Triangle Publications, based upon a suggestion by editor Helen Valentine. Alongside its primary themes, Seventeen also reports the latest news about celebrities. However, it soon shifted its focus to a more fashion- and romance-oriented approach while still emphasizing the importance of self-confidence in young women.
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Established in 1944, the magazine originally aimed to inspire teen girls to become model workers and citizens.
The publication targets a demographic of 13-to-19-year-old females and is owned by Hearst Magazines.
Seventeen is an American bimonthly teen magazine headquartered in New York City. Demi Lovato on the cover of the August 2014 issue
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